The Truly Delicious

When you place chocolate in your mouth and feel it crumble or burst or melt, you can't separate the sensation of its texture from that of its taste or smell. The experience is multi-sensory, integrated and consuming. Separating data, from graphics, from interface, from the shape of the screen and its interactivity is no different. Experience Design is about bringing together multi-disciplinary teams to create truly immersive storytelling environments. This session is about why such spaces matter.

---

Tali Krakowsky is the founder of Apologue, dedicated to the creation of immersive storytelling environments.

Committed to a highly multidisciplinary and collaborative methodology, Tali has worked with clients such as the Museum of Modern Art, Frank Gehry, Airbus, IBM, the Grimaldi Forum, Victoria\'s Secret and Van Cleef & Arpels. Throughout her career as Director of Experience Design at Imaginary Forces and WET Design, Tali has led the conceptual and strategic development of projects that seamlessly integrate storytelling, new media and physical environments. She has published several articles on design, architecture, and innovation through collaboration, and is a frequent speaker on the topic of design, technology, and architecture.